CASE STUDY

Boosting leads for green technology

International 'green' technology company CarbonView provides award winning carbon management and accounting solutions to some of the world's leading organisations.

When it was time for a makeover and a boost in the sales pipeline, CarbonView engaged Schuster Consulting Group as its 'virtual' director of international marketing.

Responsible for the management of activities that fill the sales pipeline, increase brand awareness and maintain customer relationships, Schuster Consulting Group's activities have included:

Repositioning of the company
Management of lead generation and nurturing campaigns
Redevelopment of the CarbonView website
Integration of social media into marketing activities
Introduction of search engine optimisation tactics
Creation of content assets including case studies and brochures
Management of international media relations

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What our clients say

Conducting business in agriculture today requires a dynamic approach to marketing and communications... Schuster Consulting provided us with the solution we required within an agreed timeframe and budget and their ongoing support has been exemplary.

Cam Munro - General Manager, Egelabra Merino Stud
SCG's integrity and dedication to the projects it has produced, holds the consulting group in high regard, from industry leaders to the producers. It is accepted that SCG has comprehensive knowledge of all livestock sectors...

David and Mary Booth, Buronga Organics
The service we have received has been comprehensive, timely and exceeded expectations. Their approach is considered and reflects a thorough understanding of the principals of conducting business in domestic and international environments.

Gordon King - Managing Director, TasPac Commercial Operations
SCG’s dedication, project management and communication skills have been fundamental to the successful development of the “Going into goats guide” which is singularly the most valuable tool the industry has had to-date to improve product integrity, secure the industry and increase supply.

John Hayes - Director, Norvic Food Processing Pty Ltd
SCG proved invaluable in establishing lines of communication between industry stakeholders including producers, industry bodies... state farm organisations, state and federal government and the consumer.

Justine Hall - Former President, Goat Industry Council of Australia
...Schuster Consulting has proven its ability to identify with and understand our wool producing shareholders, agriculture industry stakeholders and other interested parties and importantly AWI's specific needs in identifying the needs of this group. Schuster Consulting has worked with AWI to develop a range of effective communication tools that engage these groups...

Matthew Flugge - Former General Manager, Australian Wool Innovation Ltd
Schuster Consulting introduced some excellent and overdue marketing strategies into our business that have certainly given us a solid platform for growth and increased the professionalism of our service offering to clients.

Sam Maroulis - Managing Director, Darling Irrigation (2012 BRW Fast 100)

CASE STUDY

Boosting leads for green technology

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What our clients say

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